About THE CLIENT
Yas Cycles is a specialist bike shop based in Abu Dhabi. The brand was created from a passion for cycling and a commitment to supporting the growing cycling community in the UAE. They offer quality cycling products, bike rentals, workshop services, and expert advice for riders at every level.
PROJECT OVERVIEW
Yas Cycles partnered with Noir Marketing, through Octopus Digital, for ongoing social media management services and Meta ads focused on page growth.
As a cycling brand, Yas Cycles needed a consistent social media presence. Specifically, they needed to showcase their products, services, locations, rentals, and workshop offering to the local cycling community.
The Challenge:
No Dedicated Social Media Management
Before partnering with Noir Marketing, Yas Cycles had no dedicated person responsible for social media. Instead, the task was handled internally on an ad-hoc basis. It was picked up as an extra duty by whoever had capacity, then reassigned each time that person moved on.
As a result, posting was inconsistent and the brand had no cohesive visual identity online.
OUR SOLUTION
Social Media Management
First, Noir Marketing developed a structured content strategy and consistent posting calendar. This covered Yas Cycles’ products, bike rentals, workshop services, store locations, and connection to the local cycling lifestyle. The goal was simple: make the brand feel approachable, knowledgeable, and genuinely part of the UAE cycling community.
In addition, we ran Meta ads focused on page growth. These campaigns extended reach to relevant cycling audiences and supported long-term community building, all as part of our broader social media management offering.
THE RESULTS
Comparing December 2025 – May 2026 to the same period the previous year, the shift has been dramatic.
Total page likes grew from 10,028 to 10 989 | up 9.6%
Total reach grew from 2,347 to 654 767 | 278× increase
Post engagements grew from 107 to 14 815 | 138× increase
What was once an unowned, inconsistent task became a structured, brand-aligned social media presence, taking Yas Cycles from a near-dormant account to one reaching hundreds of thousands of people in the UAE cycling community every six months.
Interested in what consistent social media management could do for your brand? Get in touch!
CLIENT TESTIMONIAL
Noir Marketing was a fantastic partner for Springbok Catering. They supported with website production, social media planning and posting, as well as graphic design work, and the quality across every area was exceptional.
The team is highly creative and really understood how to showcase our brand in a professional, modern and engaging way. Their attention to detail and ability to bring fresh ideas to the table made a huge difference to our online presence.
I would absolutely recommend Noir Marketing if your business needs any form of marketing support. 5 Stars and a big thank you to them!
MICHAEL DANIELL