About THE CLIENT
1st Principles Distillery is a craft distillery located in the heart of the Olifants Valley, just outside Vredendal in the Western Cape. Surrounded by Namaqualand flora and inspired by the region’s natural abundance, the distillery is known for its artisanal gin, vodka and brandy, all made using locally sourced botanicals and sustainable production methods.
Led by passionate distiller Joubert Roux, 1st Principles offers an immersive tasting experience that blends flavour, innovation and eco-conscious values. Their brand is rooted in craftsmanship, sustainability and a deep connection to the natural landscape that inspires every bottle.
PROJECT OVERVIEW
1st Principles approached Noir Marketing to create a collection of product photography and brand imagery that would capture the essence of their craft spirits brand.
As a locally rooted distillery, they needed visuals that could showcase their bottled products, natural ingredients, production process and tasting experience in a way that felt authentic, refined and grounded in their values. The goal was to create imagery that could support their website, social media and broader brand presence.
The photography needed to highlight not only the products themselves, but also the story behind them from sustainably sourced botanicals and small-batch production to the people and place that make 1st Principles Distillery unique.
THE CHALLENGE & SOLUTION
For a craft distillery, product photography needs to do more than simply show the bottle. It needs to communicate quality, flavour and atmosphere at a glance.
To bring the brand story to life, Noir Marketing conducted an on-site photography session at the 1st Principles Distillery location near Vredendal. Spending time in the distillery environment allowed us to capture the brand in its natural setting and develop a deeper understanding of the people, process and landscape behind the products.
The final image collection included product photography of their bottled spirits, behind-the-scenes photography, detail shots of locally sourced botanicals and lifestyle imagery of the outdoor tasting experience.
| Brand Photography
A Glimpse INTO THE PROJECT
CLIENT TESTIMONIAL
Noir Marketing designed my branding and brand collateral. The process was smooth and painless. They understood my requirements immediately and I accepted the first draft suggested.
I highly recommend their professional services. 5 Stars!
MEIRING TARRANT