About THE CLIENT
Lamar Bakery is the proudly crafted house brand of Crispe Cookies, a Cape Town-based bakery with a strong focus on quality, consistency and customer connection. Born from a legacy that began in 1994, Crispe Cookies has grown from a small local bakery into a trusted supplier for major retailers including Checkers, Shoprite, Spar and Food Lover’s Market.
Lamar Bakery continues this journey with a renewed focus on the end customer, creating baked goods that bring people together and make everyday moments feel special. With the same dedication to quality that earned Crispe Cookies the Best Quality award from Shoprite in 2023, Lamar Bakery is built around simple, delicious treats made to be shared and enjoyed.
PROJECT OVERVIEW
Lamar Bakery approached Noir Marketing for a brand refresh that would better reflect their passion for baked goods and their connection with everyday customers.
As the house brand of Crispe Cookies, Lamar Bakery needed a visual identity that could stand confidently on its own while still carrying the warmth, trust and quality associated with the parent brand. The goal was to create a refreshed brand presence that felt modern, inviting and retail-ready.
Alongside the brand refresh, Lamar Bakery also required updated product photography to showcase the texture, quality and appeal of their baked goods across digital platforms, sales material and retail environments.
THE CHALLENGE & SOLUTION
Noir Marketing developed a refreshed visual identity for Lamar Bakery, including a new logo, brand guidelines and packaging label designs.
The logo design focused on creating a distinct and memorable identity that felt fun, approachable and aligned with the bakery’s values. The brand guidelines gave Lamar Bakery a clear visual system for consistent use across packaging, marketing material and digital platforms.
| Logo Development & Design
| Brand Guidelines
| Product Label Designs
| Product Photography
A Glimpse INTO THE PROJECT
CLIENT TESTIMONIAL
Noir Marketing designed my branding and brand collateral. The process was smooth and painless. They understood my requirements immediately and I accepted the first draft suggested.
I highly recommend their professional services. 5 Stars!
MEIRING TARRANT