AbouT THE CLIENT
Oasis Group of Companies is a proudly South African, 100% Black female-owned enterprise dedicated to empowering people and uplifting communities through education, training and care.
Founded by healthcare professionals Leslie and Tessia August, the group includes Oasis Training Centre, an accredited skills development institution, and Oasis Homecare Services, a trusted provider of compassionate, professional caregiving.Together, the Oasis brands bridge the gap between learning and employment, creating opportunities for individuals and families through skills development, healthcare training and quality homecare support.
PROJECT OVERVIEW
Oasis Group of Companies partnered with Noir Marketing to refresh their existing logo suite and create a clearer, more consistent visual identity across the group.
As a recognised brand with multiple sub-brands, Oasis needed to modernise and simplify its logo system while maintaining the integrity of the original layout. The goal was to create a cleaner, more contemporary identity that still felt familiar to existing audiences.
The company also needed comprehensive brand guidelines design to support consistency across digital channels, internal communication, franchise applications and future marketing material.
THE CHALLENGE & SOLUTION
For a multi-brand organisation, consistency is essential. Oasis Group of Companies needed a visual system that could bring the group brand and its sub-brands together without losing the individual role each one plays.
Noir Marketing refreshed the Oasis logo suite by simplifying the design and creating a cleaner, more contemporary visual identity.
Alongside the logo refresh, we developed comprehensive brand guidelines design for Oasis Group of Companies and its two sub-brands, Oasis Training Centre and Oasis Homecare Services. These guidelines created a clear framework for logo usage, colour application, typography, visual consistency and brand presentation across digital and printed touchpoints.
| Logo Suite Refresh | Brand Guidelines Design
A Glimpse INTO THE PROJECT
CLIENT TESTIMONIAL
Noir Marketing has been incredible to work with. They guided us through a full brand refresh and helped us clearly differentiate each company within the Oasis Group. Their expertise gave us a stronger brand vision, a clearer voice, and a more professional identity across all our businesses.
The team was patient, creative, and truly understood what we wanted to achieve. Thanks to Noir Marketing, we now have a brand direction that feels aligned, confident, and ready for growth.
We highly recommend Suné and the Noir Marketing team to any business looking to elevate their brand!
THE OASIS MARKETING TEAM