About THE CLIENT
The Chippy is a UAE-based food brand known for bringing an authentic British-style chippy experience to customers in Abu Dhabi. Best known for fish and chips, chip butties and spice bags, the brand celebrates nostalgic comfort food inspired by the familiar feel of a traditional British fish and chip shop.
After operating as a restaurant brand, The Chippy evolved in 2026 and now continues as a partner catering brand for Springbok Catering, supporting their wider event catering offering in the UAE.
PROJECT OVERVIEW
The Chippy partnered with Noir Marketing through Octopus Digital to strengthen their online visibility and grow their social media presence in the UAE.
As an authentic British-style food brand in a competitive food and beverage market, The Chippy needed a consistent digital presence that would keep the brand top of mind, showcase its best-known dishes and reach more potential customers online.
The project focused on social media marketing and paid Meta ads for page growth, helping The Chippy build awareness, attract local audiences and create a stronger presence across its digital platforms.
THE CHALLENGE & SOLUTION
The Chippy has a nostalgic food offering and a clear brand personality, but needed more consistent visibility across social platforms. The challenge was to create content and campaigns that captured the comfort and familiarity of an authentic British-style chippy while appealing to expats in Abu Dhabi.
Noir Marketing provided social media marketing support designed to grow The Chippy’s online presence and create stronger brand awareness. We developed content that highlighted the brand’s signature food offering.
Alongside organic content, we ran paid Meta ads focused on page growth. These campaigns helped increase visibility, reach relevant audiences in the UAE and support the brand’s long-term digital presence.
| Lead-Generating Website Design & Development | Menu Designs
| Social Media Management | Paid Meta Ads
A Glimpse INTO THE PROJECT
CLIENT TESTIMONIAL
Noir Marketing was a fantastic partner for Springbok Catering. They supported with website production, social media planning and posting, as well as graphic design work, and the quality across every area was exceptional.
The team is highly creative and really understood how to showcase our brand in a professional, modern and engaging way. Their attention to detail and ability to bring fresh ideas to the table made a huge difference to our online presence.
I would absolutely recommend Noir Marketing if your business needs any form of marketing support. 5 Stars and a big thank you to them!
MICHAEL DANIELL